Who Am I?

I am a dynamic marketing professional with a passion for creating impactful moments that extend beyond the typical in-store experience. With three years of expertise in event planning, B2C activations, community relations, and strategic partnerships, I take an omnichannel approach to amplifying brand presence through diverse initiatives.

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During my time as Marketing Coordinator at Tillys, a California-based specialty retailer, I crafted strategic events and local partnerships that enhanced brand visibility both in-store and beyond. In building relationships with nonprofit organizations, modernizing our events-specific promotional merchandise, and sponsoring local high school athletics programs, I specialize in generating buzz that reaches into the communities we serve.

 

My background in consumer-facing roles—including time as a Sales Associate at three Tillys locations—gives me a firsthand understanding of the customer experience, allowing me to develop marketing initiatives that truly resonate.

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Before my promotion in March of 2024, I began my Tillys journey as a Marketing Assistant & Copywriter, where I crafted compelling short- and long-form copy, managed large-scale PR and influencer sends, and facilitated vendor-marketing communications for our top-selling brands.

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My marketing career began in 2021 as an Intern at the Santa Barbara-based nonprofit YouthWell, where I expanded brand awareness beyond the local area through content creation, social media management, and company newsletters. My dedication to YouthWell’s mission led to a promotion to Head Intern, where I focused on training interns in the responsible dissemination of mental health resources and informational materials.

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I am a High Honors graduate of UC Santa Barbara, Class of 2022, eager to continue growing in the marketing field while refining my writing and creative skills. Detail-oriented and highly perceptive, I thrive in fast-paced environments that challenge me to think critically and strategically.